
From Under the Tree to Up for Sale: Montanans Embrace Re-Gifting
For Montanans, Christmas morning often brings a mix of excitement and curiosity. The thrill of tearing into gifts is undeniable, but let’s face it—not every present is a winner, especially for adults. And in 2024, with rising costs still stretching wallets, many are turning to a practical solution: re-gifting or selling those “meh” presents.
Montana is no stranger to the growing “re-gifting economy.” In fact, a survey by BadCredit.org shows that 43% of Montanans—about 380,000 people—plan to pass along or sell their unwanted holiday loot this year. Together, they’re fueling a $39 million market in Big Sky Country alone.
Montana’s Role in a Nationwide Trend
Re-gifting isn’t just a Montana thing—it’s a national phenomenon. Across the U.S., 43% of people admit they re-gift or resell holiday presents, contributing to an $11 billion market. California leads with a massive $1.3 billion re-gifting economy, but Montana’s numbers are impressive given its size, proving that resourcefulness knows no bounds here.

The Awkward Side of Re-Gifting
Of course, re-gifting has its complications. According to the survey:
- 38% of Montanans feel morally conflicted about re-gifting or selling presents.
- Nearly half have felt guilt or regret after doing so.
- And 48% have been caught re-gifting—yikes!
As Montanans gear up for the holidays, the re-gifting economy highlights both the financial realities and ingenuity of the season. So, what do you think? Is re-gifting a savvy move or a festive faux pas? Either way, it’s clear that in Montana, even a less-than-perfect gift has a chance for a second life
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Gallery Credit: Stephen Lenz