There are bad weekends, there are bad weekends, and then there are historically terrible weekends the likes of which haven’t been seen in decades. Guess which one applies to this past weekend? With the overall box office dipping more than $30 million from last week, and the overall numbers landing as historically bad, we seem to be ending August on a terrible note. Nevertheless, here are the box office numbers through Sunday afternoon:
Memorial Day is the official start of summer, but in Movieland, summer starts well before, in early May or even sooner. (I generally say there four season on the calendar but only two seasons for movies: Summer and Awards.) Still, Memorial Day is still supposed to be a big deal in movie theaters; kids have an extra day off from school and Hollywood delivers some of the season’s biggest offerings.
It’s a battle of the science fiction blockbusters this weekend, with Alien: Covenant and Guardians of the Galaxy Vol. 2 giving us a photo finish at the box office. The two movies couldn’t be more different in style, tone, and aesthetics, but they equally captured audiences’ attention and shined a light on what the future has in store for both franchises. Here’s the box office numbers as of Sunday afternoon:
When M. Night Shyamalan’s Split exceeded expectations and became the first big hit of 2017, box office prognosticators wondered if this was the result of a killer marketing campaign or if audiences actually liked the movie. The second weekend made it definitive: Split’s small drop-off indicated positive buzz and strong word-of-mouth, both of which allowed the film to remain on top of the charts for the third weekend in a row, narrowly edging out all newcomers, specifically Rings.
Did anyone want a third Robert Langdon thriller? While The Da Vinci Code was a gigantic hit back in 2006, Angels and Demons made significantly less on both the domestic and international charts. And now, Inferno looks to answer that question with a painful whimper. No, nobody wanted a third Robert Langdon movie, and the film’s opening weekend makes that abundantly clear.
In a summer filled with misfires and box office disappointments, the horror genre has kept its head above the water. The Conjuring 2 crossed the $100 million mark. Lights Out was a gigantic sleeper hit. And now, Don’t Breathe has closed out August with a surprising bang, dethroning Suicide Squad with a very strong opening weekend.
In most of these Weekend Box Office Reports, it’s clear who the victor will be. Even when the early estimates are a little off and the numbers shift between now and Monday, the basic layout of the top 10 is generally pretty accurate. But this week is a real race and the top two films are neck and neck, and we won’t know who will actually win this thing until tomorrow. But right now, early estimates have Melissa McCarthy’s new comedy The Boss barely edging out Batman v Superman: Dawn of Justice by less than $50,000. That’s crazy and, whether it actually claims the top spot tomorrow or not, very bad for Batman v Superman.
Good reviews and a phenomenal marketing campaign did their job this weekend. No number of foot-in-mouth moments from Matt Damon could harm the opening weekend of The Martian, which opened in the number one spot at the box office. After a surprisingly robust September, this is another sign that we may very looking at one of the bigger fall movie seasons in quite some time.