Under a new law signed in California this week, NCAA athletes in that state can be paid for endorsements. 

The Los Angeles Times reports that Governor Gavin Newsom signed Senate Bill 206 Monday, which will allow collegiate athletes to profit from the use of their name, image and likeness starting in 2023.

The obvious question is: what next? Few, even among the major parties involved, have any solid answers.

"As a membership organization, the NCAA agrees changes are needed to continue to support student-athletes, but improvement needs to happen on a national level through the NCAA’s rules-making process,” said the NCAA in a Monday statement.

“Unfortunately, this new law already is creating confusion for current and future student-athletes, coaches, administrators and campuses, and not just in California.”

Under the new law, we do know that "College athletes in California will be allowed to supplement what the schools offer them — tuition, room and board, and a stipend for any extra cost of attendance — with compensation stemming from the use of their name, image and likeness."

One major question yet to be answered is how the new law will affect NCAA and Pac-12 schools in the statem notable those that opposed the legislation. In the words of the Times: "SB 206 should not be viewed as an existential threat to California colleges’ ability to play big-time sports. It might be an existential threat to the NCAA, if the organization moves too slowly to adapt."

[Source: Los Angeles Times online]